Pocket cam video of the half-day conference *Integrating Media: Old-School Strategies Using New-School Tools* held in North Little Rock on Sept. 25, 2009.

*Merging Cross Media Marketing and Print*
by Paul Strack

Newspapers are folding (pun intended), print advertising is in sharp decline, pundits are announcing the Death of Print. But is Print dead? Should this “dinosaur” be eliminated from your marketing strategy? This session will explore how a truly targeted and integrated, cross-media strategy can not only increase the effectiveness of your campaigns, but increase the effectiveness of your social media applications as well.

Paul Strack – President of CustomXM, central Arkansas’ leading provider of Targeted Marketing solutions. After a successful career in the ultra-creative field of public accounting, Paul decided on an occupation involving less stress, less competition, and a bright future for years to come. He sought out an industry that could weather the onslaught of impending technological and societal change. So he joined his family’s commercial printing operation in 1990. Not one to fear impending change, Paul introduced the fax machine to his company only a few short years later. Since that time, CustomXM has been on the leading edge of technological solutions.This year, CustomXM was recognized by Quick Printing Magazine as one of the top 100 Printing companies in North America, and was the recipient of two Benny’s, the industry’s highest honor.